Personalized & Customized wristbands
Information:
 Raising Funds for Charity with Personalized
Wristbands
Customized
Silicone Wristband Styles
Alternative
Names and Uses of Personalized Wristbands
Customized
Wristbands - Passing Fad or Here to Stay
Choosing
the color and slogan of your Customized Wristband
Brand
Promotion using Personalized Wristbands
Customized
Wristbands and Team Building
Customized
Wristbands -Crowd Control
Using
Customized Wristbands as Souvenirs at Events |
Customized
Wristbands -
Passing Fad or Here to
Stay
In recent years silicone
customized wristbands have become quite popular among the youth and a large
number of the adult population. Silicone customized wristbands are often
worn to demonstrate support for a cause or as a fashion statement and in some
cases the customized wristbands are worn for both reasons!
As always marketing strategists
and advertisers tend to be wary when monitoring the viability of perceived
fashion statements as marketing tools. This is because what is deemed a current
trend this month might lose appeal the next month. No one wants to be the guy
who had the idea to buy 500,000 customized wristbands wholesale, only to have
them stockpiled, due to the fact that no one wants to buy customized wristbands
anymore.
A lot of trends that people
believed were going to last have disappeared overnight. Some never even made it
to the fad stage and disappeared leaving the unwise wholesale buyers, marketers
and makers of these products in a serious dilemma.
Most marketers remember fads
such as the jelly shoes of the eighties, Lace fingerless gloves, Frisbees
(remember them?) and we all remember how hot fanny packs were in the nineties
but now they’re considered a serious fashion no-no.
More often than not what we buy
tends to be an expression of the times like disco or an expression of fashion
like bell-bottomed trousers. An old fad is quickly succeeded by a new one
especially in the fashion arena. But there are a couple of items that made it
past the fad stage including the wristwatch, zippers and the umbrella. The
question remains: Are customized silicone wristbands a thing of the now or the
future? Should anyone consider using customized wristbands as a marketing tool
or as a means to raise funds during charity campaigns?
In order to figure this out we
have to understand what factors contribute to turning a fad into a constant
need. Knowing this we can come to a consensus in the case of customized
wristbands and knows whether to buy them or avoid them for the future.
There are three major factors
that are responsible for changing a fads status from trend to acceptable
standard and they are:
Geometry, Size and
Design – The design of an object contributes a lot to its lifespan. In
marketing and fashion, the accepted consensus is that objects that stay
closer to geometric form are more likely to withstand time than others (the
flatter and more rectangular a TV gets the more popular it becomes). Another
factor in design is the size of the object, smaller is often better than
bigger (cell phones, computers). Personalized wristbands satisfy these
criteria. They are circular in shape, which is true to geometric nature.
They are light and easy to wear.
Availability of Better
Substitutes – When an object has a purpose, it can only be replaced by
another object that fulfills its purpose better. Personalized wristbands are
cheap and affordable and they satisfy their purpose rather well. It is also
true that when something is easily affordable; it’s hard to get a
replacement.
Culture – When an
object becomes part of a widespread acceptable culture it is often hard to
dissociate the object from that culture. This is true even in the case of
negative and positive stereotypes. The act giving is positive and charity
wristbands are consistently being associated with giving and are steadily
becoming part of the giving culture.
These are a few strong
points; many more exist to buttress the viability of the customized wristband.
So whether you buy wholesale or retail for fashion or charity, customized,
personalized or otherwise, the consensus seems to be that the silicone
wristbands are here to stay. |
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